February 1st marks my first week running Star City Recycling, a curbside service that sorts and transports your recyclables for you. I quickly gained 5 customers who were eager for my service, but the thing was, 4 of them already recycled. They were a part of the 30% of Roanoke County that does recycle. They wanted my service because it was a hassle to sort and transport their materials. When you do recycle, you produce enough material to be put in a 32 gallon bin. Who wants to lug that thing around? You also have to sort it! It's no wonder that our recycling rates are so low.
The hard part is getting the customers that don't recycle. Many times when I explain to someone what I'm trying to do, that I'm trying to get people to recycle, I see fear in their eyes. They glance up, down, and all around looking for a way to escape. I think this is because we all know recycling is important, but we don't know how easy it can be, which often frightens us and leads us to hoping someone else will do it. I can hear Roanoke County yelling right now, "Hey Salem, Vinton, and Roanoke City! You're doing an awesome job! We're cheering you on right here from the sidelines!"
It's time to get the word out, "It's Easy!" If it's paper, plastic, metal cans, or glass it's recyclable! Yes there are some exceptions, but I promise it's very easy.
Star City Recycling